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The Developer's Guide

to Content Creation 

"Without a doubt, The Developer’s Guide to Content Creation is the best resource

for those looking to start

writing content for developers."  

Over 1,400 copies sold.

Featured in Goodreads and Changelog.

How to create a developer blog

Do you want to build and maintain a blog or newsletter that attracts other devs?

Whether you're just getting started building your developer blog or personal brand, or have some experience, this book will help you systematize content creation.


You'll learn everything you need to start a developer blog.

You'll learn how to never run out of ideas.

You'll discover how to select your content infrastructure,

how to create content calendars,

how to break down the writing and editing process, and

how to promote your content to other developers on social media.

You'll learn to create content with more confidence with the help of 17 guided exercises,

14 worksheets and templates, and dozens of resources.

About the author


Photo of the author. Credit: Adorable IO

I'm a content strategist with extensive experience working in the developer space.


And I want to show you what I know.

I've spent years crafting content written for, and by developers. For two years, I was the main writer for the Bundler and RubyGems open source projects. I served as editor-in-chief of DigitalOcean and GitHub's company blogs, where I regularly tapped engineers to write eng-focused blog posts. I've edited technical content, including print books (O'Reilly Media and CRC Press), magazines (Recompiler Magazine), and eBooks (Bubblesort Zines). I've written landing page copy to help freelance developers and dev shops get more business. I've secured media placements for developer advocates in publications like DZone and InfoQ, and I've coached developer advocates on content marketing best practices. 

These experiences have taught me the ins and outs of effective content creation for developer audiences. If you've ever wanted to create a blog, or if you've had trouble maintaining momentum and publishing new content regularly, this book is for you. I'll show you how to create a blog (or any other content vehicle) that is relevant to your readers and keeps them interested and engaged.

You Will Learn How To


Craft a mission statement that clearly defines your blog's goals and target audience


Find new content ideas anywhere 


Optimize your content at every stage of the process from ideation to promotion

Guided exercises and worksheets in every chapter

Links to applicable tools and resources 


Tried and tested best practices

What's Included

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A comprehensive explanation of the end-to-end content process

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Real-life examples illustrating concepts in every chapter

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Guided exercises and worksheets in every chapter

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Links to applicable tools and resources 

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Tips for pitching tech publications

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List of books for continued exploration

Want more content tips?

Visit my developer marketing blog for tips and informational articles around technical writing, marketing, and more.

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