The Developer's Guide

to Content Creation 

"Without a doubt, The Developer’s Guide to Content Creation is the best resource

for those looking to start

writing content for developers."  

Over 1,000 copies sold.

Featured in Goodreads and Changelog.

Do you want to build and maintain a blog or newsletter that attracts other devs?

Whether you're just getting started building your personal blog or brand, or have some experience, this book will help you systematize content creation.


You'll learn how to never run out of ideas. You'll discover how to select your

content infrastructure, how to create content calendars,

how to break down the writing and editing process, and

how to promote your content to other developers on social media.

You'll learn to create content with more confidence with the help of 17 guided exercises,

14 worksheets and templates, and dozens of resources.

About the author

Photo of the author. Credit: Adorable IO

I'm a content strategist with extensive experience working in the developer space.


And I want to show you what I know.

I've spent years crafting content written for, and by developers. For two years, I was the main writer for the Bundler and RubyGems open source projects. I served as editor-in-chief of DigitalOcean and GitHub's company blogs, where I regularly tapped engineers to write eng-focused blog posts. I've edited technical content, including print books (O'Reilly Media and CRC Press), magazines (Recompiler Magazine), and eBooks (Bubblesort Zines). I've written landing page copy to help freelance developers and dev shops get more business. I've secured media placements for developer advocates in publications like DZone and InfoQ, and I've coached developer advocates on content marketing best practices. 

These experiences have taught me the ins and outs of effective content creation for developer audiences. If you've ever wanted to create a blog, or if you've had trouble maintaining momentum and publishing new content regularly, this book is for you. I'll show you how to create a blog (or any other content vehicle) that is relevant to your readers and keeps them interested and engaged.

You Will Learn How To


Craft a mission statement that clearly defines your blog's goals and target audience


Find new content ideas anywhere 


Optimize your content at every stage of the process from ideation to promotion

Guided exercises and worksheets in every chapter

Links to applicable tools and resources 


Tried and tested best practices

What's Included

A comprehensive explanation of the end-to-end content process

Real-life examples illustrating concepts in every chapter

Guided exercises and worksheets in every chapter

Links to applicable tools and resources 

Tips for pitching tech publications

List of books for continued exploration

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